Recommendations for avoiding costly legal mistakes in your social media marketing campaigns.
Category Archives: social media
Designing Your Business Website – Don’t Forget Legal Issues
Legal errors may lead to lawsuits, which can cost a company money and its ethical reputation. Below are some of the common online legal mistakes businesses should be on the lookout for. Having an online presence for your business is critical in today’s advanced technological world. In his article published on Plorez Lab on July […]
Are Your Employees’ Social Media Mistakes Damaging Your Company’s Brand?
Social media risks for companies often start with employees and may result in lost business, bad publicity, or even litigation.
Protecting the Value of Your Online Reviews
Businesses desperate to maintain positive online reviews may resort to suing authors of negative postings. But such lawsuits may not have a factual or legal basis or even be the best response. So how should a business owner respond to an online review? Read on for suggestions.
Are your online reviews authentic?
Businesses today rely extensively on social media, Facebook likes or other social media mentions, and online reviews for their company's success. And because consumers rely on these reviews in making purchasing decisions the honesty and integrity of the reviews and the reviewers are essential to avoid consumer deception. For these reasons, companies must increasingly focus on the accuracy of their reviews, as well as the authenticity of the reviews about their competitors.